Many people find it very difficult to select a logo among the various alternatives that have arisen during the design process.
Below, we list some suggestions:
- Check each design. Ask your customers, employees and associates their views on the various designs. For example, you can enable a survey on your web page, or offer its customers a present in exchange for completing a survey about the designs. It’s amazing how quickly emerging trends of opinion to be considered for the final choice.
- Try to see the designs with the eyes of your prospects.When a person engages in the process of logo design, it tends to pay attention to design aspects that usually go unnoticed by those who observe the logo. Observe the overall design, in search of balance is the key to success. A particular color, a source or a way alone do not make an extraordinary logo. The distinctive character of a design emerges from the harmony of its components, their overall balance.
- The logo of your company is marketing, not passions. Many people include their logos references to personal preferences such as pets, tourist destinations or hobbies. It is true that one cannot deny the pleasure it can cause you, the owner of the company. But the logo, above all must disclose the identity of the company and its commercial positioning.
- Although it should have been contemplated by the designer, some designs allow application to different materials more easily than others. If you plan to embroider your logo on uniforms or vehicles portraying your company, make sure the design will allow doing preserving its fundamental characteristics.
- At times the client does not see a logo, but only “a drawing” in a sketch. Developing a brand is a process that goes beyond the development of a logo. When you look at the logo of a listed company, we are seeing millions of pounds invested in giving meaning to your brand. Actually, you will find these logos if you look carefully, aware that most are very simple, even primitive. All sketches suffer from this “lack of history” which arises from the gradual process of assigning meaning to a signifier.