I need to design a logo for my next project and it took hours looking at a blank sheet, have you ever been in this situation?
The design of a perfect logo does not usually appear suddenly in the designer’s mind. There are techniques and sites where to go when you need inspiration.
Beyond the obvious
Sometimes the best logo ideas come in bulk, like about 20 of the best ideas ever, because you could be doing or see something to bring a creative spark. Clearly looking for designs logo and brands help, but you should also look beyond that. Every time you see something that stands out or calls for your attention, for any particular reason, secure it in your mind, or its best to write it down.
- Online Design Sites
The best known are sites like Logo Gala and Logo Moose, but if you already have experience in designing logos you would already be familiar with them. You can add to your list other design sites such as Dribbble or Deviant Art.
- Listen to the story of your client
Before starting your project, check out the different logos that your customer has already used in its business since it was created. If the business was created years ago, you can try to analyze your past; this will help to change the logo adding freshness and originality, but without losing its continuity and identifying the company.
- Explore the future of the customer
It is important to discuss the future plans of your client, what they expect in the coming months or even years to come. Are you planning to introduce new products or services? Will it change the operation of the company? All this could have a lot to do in the logo design.
- Tables with Mind Mapping and moods
When you’re about to design a logo, draw mental maps to organize your thoughts first and then turn it into something more coherent. Such techniques help the designer to mix different images and ideas and then put them together. For example play with keywords identifying the logo or synonyms and meets all your inspiration in one place.
- Rummaging in your own file
You have to a make a couple a dozen sketches to decide later which of them will develop in depth, before designing the final logo. Advice is … Never throw these sketches! If it doesn’t work for one client it doesn’t mean it cannot serve another in the future. In fact, you should always check your old work and sketches before thinking to make a new one.
- Receptive Stay
If you perform these tips, inspiration will eventually come. Be receptive as ideas can become real with attractive design. Do not get bogged down if you have too many loose ideas that do not quite fit in your prototype logo, take advantage of this, take the best of each idea and go rejecting the rest.