Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.
Font is considered as a busy element of the logo, as it has four activities:
- To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
- To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
- To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
- To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.
We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.