How to create the style guide of your Brand?

One of the documents that any company must have in its possession, it is a style guide that defines the rules of design and brand communication. However, there are very few that they realize the importance of this manual to transmitting an image consistent brand. Style guides or brand bibles contain all information necessary to create all the graphic design materials and written texts, which requires your company. Whether a website, an advertisement, a press release, etc. This small document will make your life much easier.

If these guidelines are so important, why has not everyone?

The most important reason is time. Style guides do not appear magically, take time and effort to create them. But what happens if you hire a new designer? How long will it take you to explain what your corporate colors and fonts? Where and how your logo should appear? What language should be used in press releases?

By creating a style guide for your brand you save all these problems. Here we have the basics you should have this document.

1. The logo

The logo is a very important part of your company. It is the element around which will create the entire brand image. In the style guide can dictate exactly how you want your logo is used, its size and its place in the space. In this example, it defines how Temple will have to use their logo and color variations that could have.

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Temply Logo Design

Equally important it is to define how you want to display your logo, which define what you do not want. The designers are creative by nature and can make new proposals, but if you have any problems with the design, you can always refer to the style guide and clearly show what you want and what not.

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Oxford Logo Design

If your company uses different variations of the logo to identify each of the services you offer, you also have to define the style guide for knowing when to use each.

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FedEx Logo Design

2. Colors

It is important to give the exact hexadecimal code to your designers to use color on the web, as well as CMYK and Pantone color values for items to be printed. Changes between RGB and CMYK can be serious, so be sure to manually check conversions to be accurate, as you will save time and money on printing. Here you can see how Fedex dictates the appropriate color codes to ensure consistency in all areas.

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Colors in Logo Designing

 

3. Typography

The choice of  typeface  suitable is a great way to provide consistency and professionalism to your brand. Choose one or more sources that reflect your brand identity, but determines when and how to use each of them. In this example you can see how the size, font and kerning that should have every source, and its different uses shown.

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Working for Tipografia

4. Iconography

The iconography is a good way to differentiate your brand. Include it in your guide to make sure it is being properly used. You can define different uses, colors and sizes. This is an example of how design can be applied to different documents with minor variations:

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Iconography in Designing and Branding

5. Photography

Photography can also be a reflection of your brand. The styles specific photograph can make your customers recognize your brand even if the picture does not take your name. If your brand sells clothing, furniture, jewelry etc, you need to define the style each catalog must have for photographers with whom you work may have a reference.

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Photography Examples

6. Web

Today is a must have Internet presence. Your website should reflect your brand image as much as any other application or document. Many of the materials you used for printed documents will be translated well to the web, but there are some things that are only going to be strictly online, such as buttons, a 404 page or the menu bar. A 404 page can make more enjoyable fun an uncomfortable situation.

7. Determines the voice of your brand

You must find a way to communicate with your customers to define the style of your company: a voice brand.  In an ideal world, you would have a single person constantly writing about everything your company needs, but most times it will not be possible. you must give the editor guidelines, words and phrases that should always appear in all your texts, as well as a list of words to avoid. Be clear with the kind of language you use and how it should sound. Now that you know the basics, ask yourself what you really need, because each brand will have some documents, images and different applications. There are some style guides that have more than 100 pages and others only have one.

It is also important to realize that brands change. The style guide you’re using right now might not be the same as within a year. Allows flexibility, but always be sure to keep old versions in which to ask questions. Logo Designz Pros offers branding services.

What makes a good logo design?

A good logo is considered powerful; it includes images or typography that makes it stand out among the rest. In this context, a logo is supposed to be unique, and one must not confuse themselves with the logos of other companies like their competition.

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A good logo is recognizable. It may be associated with a specific business quickly and easily. A good logo is also timeless. It should stand out and maintain that look in 10, 20 or even 50 years, yes we know, it’s easier said than done. A good logo also reinforces your brand. It should convey the right mood, tone and feeling of your business. If you decide to make your logo that represents the type of your business you have, you need a logo that supports your brand. A very good logo conveys the quality, skills and the values that your company on its own creates.

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A Logo is Just Not Enough for Your Brand

Your logo is a part of your brand. But, a brand is beyond just a logo.

When does a logo become your brand identity? First, We need to understand what is a logo and what is a brand?

  • Logo is a meaningful piece of design with the company name written in a beautiful way. There are three elements of the the logo. Icon, font and color. Every element is important. Your logo should be flexible to fit in every marketing material.
  • Brand is the customer’s perception and ideas about your company. Customer makes your product a brand, Because the brand lives in the heart of customer’s.
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Idea’s of your customer about your brand can be controllable by communicating your brand through graphics and eye-popping design. Use your design repeatedly in your marketing material to make your brand first preference of your target audience. That’s all there to create a place in their heart and helping your audience to perceive good image about your brand.

Convert your Products into BRAND!!

  • The strategies makes you a brand: Strategy that communicates your brand. Before branding your product, You need to identify who you are? What are your products or services? What is different and unique about your product. And,To put that all together you need to create a brand strategy, To communicate all this to your audience in simple and easy way. Use your brand story as a base to create all your visual designs, Business portfolio, And marketing material to make marketing strategies.
  • Visual Vocabulary makes you a brand: Visual communication is more than just a logo. If you print your logo with plain text on paper, That would be nice, But if you include some additional graphics, Borders,  Some nice background color and some colorful and stylish font. This gives you an opportunity to create impressive and sensational design for your brand.
  • Marketing material design makes you a brand: Your official website, business card, Pamphlet, Ebook cover, Blogs, And even your social media pages is an important part of your brand. These materials should bolster each other to create a good blend, but not too much.
  • Good customer service makes you a brand: Your brand should convey a message that you really care about your clients, And you are always there to provide complete assistance whenever they need help.
  • Way of communication makes you a brand: If you design a new website for your clients,But your content is outdated that means you are not a good brand. If your annual report puts your competitors in a shock, That’s called a good brand.
  • Your employee’s makes you a brand: Brand is your employee and how well they represent you. Having a good and loyal employees is an achievement, And that makes you a brand.
  • Your logo makes you a brand: A great brand should have a great logo. Your logo should be attractive to catch attention of your clients. The Logo is also considered as part of your brand, But logo alone cannot be a brand.

A brand is how much you care about your clients and your business at every step. So, Brand is much more than a logo, Whether you have an eye-popping logo or not you should have your brand identity.

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Design your Logo Simple for User Engagement

Have your eyes ever crossed with the logo that looks like a CRAZY MESS? There are so many elements of the logo. If you do not use them correctly, they will get mixed up to gather and will create confusion. As a result, your logo will not be able to pick your audience attention.

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Simple Logo Designing

A Logo Design is meant to communicate your business to your viewers on the spot, but you cannot communicate too much too much on the spot. It’s like your target audience will not be able to understand the message or either they will not get the message they way you want to communicate through logo design, over complicated logo covey’s wrong information. To evade your audience from confusion you need logo designing as simple as KISS principle.

Wikipedia says abbreviation for KISS is (keep it simple, stupid) which means that simplicity is the best approach to design your logo, Your basic goal for logo designing is to avoid all unnecessary details in your business logo. Apart from logo designing, simplicity principal is widely followed in animation, photography and software development, also in brand deigning purpose.

How to design a simple logo?      

To design simple and clear logo that communicates your message in the best possible way without confusing your audience you need to follow certain steps.

1- Focus your Brand Identity in Logo Designing

Your logo should communicate your business brand story that consists of following parts:

  • Personality of your business
  • What you are offering to your customer product or services) showing them you have the best solution to their problems
  • What elements make you different from your business competitors
  • How you can help them

When you will start designing your brand story, then you must be having too much to tell related to these four parts, and the details will be multiple, and complicated. Logo design can balance your entire brand story, it is better to put one or two main ideas in your logo that you want your target audience to see.

2- Keep it Visual and Understandable

If you will include too many visuals in your logo that will make your logo very hard to understand and complicate enough that your target viewers will not be able to grip all the information at once, which you have tried to communicate in your logo. A logo design must use less shapes and symbols to make design neat and clear. Limiting different shapes and symbols will also make your logo design flexible.

3- Do not scatter your business name over the icon

If you make this mistake of layering your company’s name over icon, then it will make your company’s name difficult to read by your audience. If you separate these two elements from each other it will make it more visible and easy to read.

These simple tips will help you in designing a simple logo, which will not confuse your target viewers and at the same time, it will communicate your message in the best possible way.

Significance of Font in Designing a Logo for your Brand!

Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.

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Significance of Fonts in Logo Designing

Font is considered as a busy element of the logo, as it has four activities:

  • To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
  • To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
  • To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
  • To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.

We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.

Classification of Logos

A logo is an official mark of an organization. This mark is further used for marketing purpose by the organization, through that logo company is recognized. Logo is made through the use of graphical representation. It is also known as a logotype.

The Logo is a visual mark, which tells that the certain product belongs to that specific brand. Few years back only well known company can afford logo. Now days, every single organization has their own logo designed, whether they are in product or in service industry. Now logos are everywhere, you can find them on billboards and in roads, internet and television commercials.

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Classification of Logos

Today, companies are following the approach of “simplicity is best”. Complicated designs are less attractive and hard to remember by the audience. Money does not matter but for a company their customer does. Company logo design must be catchy and eye-popping to their customers.

Before developing logo keep in mind that the more colorful logo takes time to develop. As a user, you should focus on the size you are using to make your logo. Logo should not be much bigger that it looks awkward, or too small which is hardly noticeable. It should be right fit because in future your logo will be used in bill boards, letterheads and business cards as well. There are many categories of logo; you can use your logo type according to your business nature.

Iconic logo: This type of logo looks simple but audacious. The image used in this looks transcendent to give visual attraction. Symbols are more prominent than the text. Companies that use the iconic logo usually make alternative logo that looks jazzier. If you are planning to expand your company tries making a simpler logo. Iconic logo should have the following characteristics

  • Simple
  • Clear
  • Eye catchy

Word Mark Logo: This type of logo refers to typography, where company communicates about their brand. This type of logo only includes the name of their company written in a creative way. A  Lot can be done to the word mark logo, like using different fonts and color. These types of logos are very memorable as a company’s own name in use as logo best example for this is Google.

Brand Mark Logo: Not much popular, but very dynamic if used in a proper way. The Letters are not used in this type of logo, only symbol represents the whole brand. Example: Apple

Combination Mark Logo: This logo is blending of both symbol and text. It looks very elegant and charismatic. Text and symbol can also be separated only after brands becoming well known and recognizable.

Emblem Logo: In this type of logo, companies name is encased in the symbol. They usually represent costly and fancy brands. BMW is the best example for this.

Initials Logo: This logo is used only if your company’s name is very much big or difficult to pronounce. First initial of the company is used to develop this logo so that people can remember the brand.

There are a variety of options available to logo designing i.e. a logo design service. Choose them according to what type of business you are trying to launch. Read our post about Logo as Marketing Tool here.

Hiring a Logo Designer for your Corporate Brand Identity

Logo communicates the business message. It should be designed perfectly covering all the essential elements of branding elements. There are many ingenious designers who want to work with you. They can make new design and can upgrade the old one according to your needs and demand. To make your brand speak about what you are providing to your customer, your business need to develop professional logo that will portray a good image. Building a brand image is very important to make your business successful on long term basis.

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Hiring a Logo Designer for Corporate Brand Identity

In the process of hiring you will get a chance to meet different professional logo designers. You can talk to designer about latest logo designing trends during their interview assessment. This will let you know how much potential they have or how creative they are in logo designing. Having a logo is must, no matter on what scale you are operating your business. Logo can also develop your brand identity, it can also become success factor for your company. There are certain guidelines for hunting best logo designer for your company:

  • Look for some Experienced Logo Designer. Candidates who have some advertising agency experience got lots of chances to work for many clients at a time. Those who have served communication sector a generally cost constraints.
  • Search for Online Portfolio. See if they have shared something online on behance, coroflot, deviantart etc. This will give you an idea about their working, also see how many companies they have served their services, either they are similar to your business or not.
  • See how much they are Active on Social Media. Do they have LinkedIn profile? Have they shared anything related to their work or are they providing any tips and tricks form making logo.
  • Positive Comments are very important. Check whether they have their own website or testimonials. See what types of feedback they are getting from their work.
  • Think what you are Expecting from your candidate. Look whether their working and expertise is matching your business demands or not.

Consider hiring local designer, you both can meet and discuss everything in one to one conversation. Deeper communication will help the logo designer to understand better about your company, In this way he will able to give more positive output.

  • Salary matter’s a lot, but there is no price of talent. Hiring inexperience designer will cost you low but they will not be able to handle everything together and will take a lot of time, but hiring a professional might cost you but high but in the end you will get master piece art work.
  • Don’t make your Hiring Decision in a hurry. Take time to research. You are making an investment for hiring take time to think.
  • While conducting an interview, observe what your candidates are thinking about your up coming project ideas.
  • You should always welcome criticism. Allow your candidate to openly discuss about your project.

Designers are social media addictive. Actively participating in social media activities, posting blogs and hanging around with like minded community. If you are looking for logo designer than social media is the best place to search.