Design your Logo Simple for User Engagement

Have your eyes ever crossed with the logo that looks like a CRAZY MESS? There are so many elements of the logo. If you do not use them correctly, they will get mixed up to gather and will create confusion. As a result, your logo will not be able to pick your audience attention.

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Simple Logo Designing

A Logo Design is meant to communicate your business to your viewers on the spot, but you cannot communicate too much too much on the spot. It’s like your target audience will not be able to understand the message or either they will not get the message they way you want to communicate through logo design, over complicated logo covey’s wrong information. To evade your audience from confusion you need logo designing as simple as KISS principle.

Wikipedia says abbreviation for KISS is (keep it simple, stupid) which means that simplicity is the best approach to design your logo, Your basic goal for logo designing is to avoid all unnecessary details in your business logo. Apart from logo designing, simplicity principal is widely followed in animation, photography and software development, also in brand deigning purpose.

How to design a simple logo?      

To design simple and clear logo that communicates your message in the best possible way without confusing your audience you need to follow certain steps.

1- Focus your Brand Identity in Logo Designing

Your logo should communicate your business brand story that consists of following parts:

  • Personality of your business
  • What you are offering to your customer product or services) showing them you have the best solution to their problems
  • What elements make you different from your business competitors
  • How you can help them

When you will start designing your brand story, then you must be having too much to tell related to these four parts, and the details will be multiple, and complicated. Logo design can balance your entire brand story, it is better to put one or two main ideas in your logo that you want your target audience to see.

2- Keep it Visual and Understandable

If you will include too many visuals in your logo that will make your logo very hard to understand and complicate enough that your target viewers will not be able to grip all the information at once, which you have tried to communicate in your logo. A logo design must use less shapes and symbols to make design neat and clear. Limiting different shapes and symbols will also make your logo design flexible.

3- Do not scatter your business name over the icon

If you make this mistake of layering your company’s name over icon, then it will make your company’s name difficult to read by your audience. If you separate these two elements from each other it will make it more visible and easy to read.

These simple tips will help you in designing a simple logo, which will not confuse your target viewers and at the same time, it will communicate your message in the best possible way.

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Characteristics of Successful User Interface Designing and Development

There is a lot of information about different methods of designing a User Interface that you can use to create a website or application interface. Logo Designz Pros has compiled a list of eight characteristics that are key to a successful user interface:

  1. Availability
  2. Minimalism
  3. Confidence
  4. Tenderness
  5. Context
  6. Appeal
  7. Efficiency
  8. Condescension

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Availability

Accessibility – the most important element for design! Essentially, the entire target is a user interface to enable users to interact with your system. If a person cannot understand how your application is running, it will only be confused and end up disappointed. Therefore, while developing the interface of your application or website, be sure to make sure that it is intuitive to your users.

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Minimalism

Large load – the enemy of good user interface. It is easy to fall into the trap of excessive availability – adding more and more controls; you make a huge mistake – cluttered interface. Your interface is growing, and the user is forced to read a lot to understand what, where and what is. Make things clear, but with a minimal workload. If you can describe the capabilities of a single sentence, instead of three – do it. When you sign the item in one word instead of two – do it. Protect your users’ time, let convenience and minimalism requires a lot of time, but your efforts will be rewarded.

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Sound level control panel in OS X. brief and accessible, nothing more.

 

Confidence

Many designers strive to make the interface “intuitive.” But what is “intuitive” really mean? This means that users have to instinctively understand and make sense of the possibility of the project. But how can you do something intuitive? You design the familiar things for yourself, and what to you may seem obvious, users can alienate and cause difficulties. Ask your relatives and friends to perform any actions through your interface, for example, to order the product, if your interface involves the sale of anything. Watch every action of a user, for mistakes that he makes. So you collect a number of omissions in the interface, which complicate the user interaction system. And only after correcting problem areas, your interface may be ready to go.

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Intuitive interface Go Plan. Inscriptions on the tabs allow the user to understand the contents of the section.

 

Tenderness

Responsiveness means several things. Website interface should work very quickly. Long waiting download annoying page. Make sure that the site loads quickly even on slow Internet channels. Just responsiveness means some permanent form of user interaction. The interface must inform the user about what is happening. For example, you press the button to send the message. If the message is sent via AJAX, it would be reasonable to deduce the state of dispatch, e.g. “Sending …”, “Message sent” or “send a message error”. When the user sees the implementation of the process, he feels calmer. This is especially noticeable on a slow Internet channels.

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Appropriate Context

When choosing certain decisions in designing, take into account the content of the page type. Different pages can contain different types of content. Adapt each page to fit the corresponding content, create controls that simplify the user to work with the site, and try to do. But do not forget about minimalism! Thus, after working with your controls, the user gets used to them and further work with your resources will be for him “ordinary” matter.

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Elements of MS Office control, different for each type of content.

 

Appeal

While this may be somewhat controversial point, but I believe that a good interface should be attractive. Attractive user interface makes working with him enjoyable. Yes, you can make the interface easy to use, effectiveness and efficiency, and it is perfectly cope with the task – but if you add to the list of advantages and more attractive – work with him will be pure pleasure! But it is difficult to make an interface that will please everyone. Everyone has their own preferences, and that seems to one beautiful, the other will cause disgust. However, users can be divided into some social / demographic groups, among which there will be a group of your target audience. For example, the interface for the group “young mothers” will be radically different from the “on auto sales managers.”

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Google Chrome interface.

 

Efficiency

User Interface – is a management tool. It provides access to various functions of your application or website. A good interface should enable the user with the least effort to fulfill the interests of its action. It is important to understand that the user often wants to perform on a particular page. Do not you want to display a list of all the features of your project, often the user is interested only in a small part of this list? Make sure that the user can instantly find the most useful and the most desired functions; it will greatly simplify its communication with the project.ecommerce website design company, ecommerce web designer, professional website designing company, corporate web design, ecommerce website designers, ecommerce website designer, quality web design, custom web design services, professional web designers

Three of the most commonly performed operations on photos to Apple iPhone united in a common list with instant access.

 

Condescension

No one and nothing is perfect. Be prepared for the fact that users will make mistakes when working with your project. This can happen on your own fault, and the user’s fault. You must correctly handle all possible error – this will be one of the main indicators of the quality of your project. Do not punish the user – develop a “condescending” interface. You must protect data from accidental user actions. For example, if someone deletes sensitive information, provide the possibility of its recovery. When a user switches to non-existent pages, do not frighten its server errors, but instead provide a list of alternative ways in which it can proceed.

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Conclusion

While working on the achievement of one of these characteristics, you can create problems for the achievement of the other. For example, trying to make the interface more intuitive, you can add a lot of descriptions and explanations that eventually will make the interface even more cumbersome and inconvenient. By cutting the material to achieve a minimalist can make things confusing for an ordinary user. In order to achieve the balance necessary skill and a lot of time, remember that your user interface designs are likely to be different in different projects. What is true for one another may not be acceptable.

Tips for Creating a successful Website Design

Designing an attractive and functional website is the dream of every website designer. What exactly pay for a good result – time or money, you decide. You can always find the best solution on the basis of all financial possibilities and the availability of time. Logo Designz Pros shares tips on how to create revenue generating, appealing and user friendly website.

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Professional Website Designing

1. Analyze the Competition: Before designing a site you must view certain competitors’ resources and pretend that all of them could have come for you. But the more efficient will be a detailed analysis of sites from the same segment as yours. Try to understand why your competitors selected such website design, whether it attracts visitors? Rate the designs and navigation – which is immediately evident on the site, for which clings to look, and that may not be noticeable to the public. Pay attention to the content – of which he is, whether it is interested and appealing for the target audience. If your website is eCommerce store, then test whether it is suitable – whether the right products look easy, which payment methods are presented, whether it is possible to order directly? Look closely at the technical component of favorite sites, for example, on what CMS they are created. Based on this analysis, it will be easier in the future to determine the design and the key instruments for the resource.

2. Selecting CMS – Rely on the functionality of the Web DesignDecide what type of resource you need – a blog, forum, online store, web application, reference, social networking, or something else. The site can be both simple and multi-functional, i.e. comprise several components listed above. To determine the full range of features it is better to add individual components. It can be a problem for you, and for visitors. For example, if you need to implement a single authentication method. For a ready list of requirements to the site, it could be much easier to determine the choice of CMS. From free platforms most popular are WordPress and Joomla.

3. Use familiar tools: If you have previously tried to create a site, you may already have the tools that you prefer, or at least have an idea how to work with them. This should be used. Website can be designed by any tool, even the simplest tools; the only question is the amount of effort to accomplish the task. For example, an online store can be done on the basis of WordPress, and forum – based generator of static sites. Do not forget about the additional modules for your website that will make it more functional. For example, if you have an online store, you cannot do without the mediation of payments. Well, if you want to identify your readers in the blog, then you need the authorization module.

4. Layout create with their own hands: Depending on the selected CMS find the best way for you to create a design or themes for the future of the site. If you can afford to invest a modest amount to the creation of a site, try Artisteer or a new product from the same developer Themler . You can find free versions are always for a limited budget. If you’re using WordPress, then start with the Make or Unyson . These special themes allow you to create designs directly from the administration interface. Making a site without reference to a particular CMS you can create on the Brackets, Pingendo, LayoutIt or Canva. These free tools are available for different operating systems, and as a result of the work you will get a compact and clean layout.

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Useful Tools in Designing a Website

5. Do not neglect the Free Templates: If the creation of an independent theme and layout of the site proved to be a difficult task, then do not be afraid to contact the free templates. Most of them meet all the latest trends of web design. Find both free and commercial templates for Joomla and WordPress sites. Working with free templates, be sure to carefully review all sections of the site and replace it test content and design elements on their own. Try not to imitate the websites of competitors and develop your own style and material supply to the target audience see your personality.

6. Mission Possible – delegate complex tasks: Refer all the skills that are beyond your competence. Examples are the preparation of info graphics and illustrations, work with hosting, website promotion, and information security. Remember if you are self-site creation for them taking on the role of the customer and, therefore, can appreciate the end result, even if you are not a designer.

Significance of Font in Designing a Logo for your Brand!

Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.

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Significance of Fonts in Logo Designing

Font is considered as a busy element of the logo, as it has four activities:

  • To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
  • To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
  • To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
  • To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.

We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.

Classification of Logos

A logo is an official mark of an organization. This mark is further used for marketing purpose by the organization, through that logo company is recognized. Logo is made through the use of graphical representation. It is also known as a logotype.

The Logo is a visual mark, which tells that the certain product belongs to that specific brand. Few years back only well known company can afford logo. Now days, every single organization has their own logo designed, whether they are in product or in service industry. Now logos are everywhere, you can find them on billboards and in roads, internet and television commercials.

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Classification of Logos

Today, companies are following the approach of “simplicity is best”. Complicated designs are less attractive and hard to remember by the audience. Money does not matter but for a company their customer does. Company logo design must be catchy and eye-popping to their customers.

Before developing logo keep in mind that the more colorful logo takes time to develop. As a user, you should focus on the size you are using to make your logo. Logo should not be much bigger that it looks awkward, or too small which is hardly noticeable. It should be right fit because in future your logo will be used in bill boards, letterheads and business cards as well. There are many categories of logo; you can use your logo type according to your business nature.

Iconic logo: This type of logo looks simple but audacious. The image used in this looks transcendent to give visual attraction. Symbols are more prominent than the text. Companies that use the iconic logo usually make alternative logo that looks jazzier. If you are planning to expand your company tries making a simpler logo. Iconic logo should have the following characteristics

  • Simple
  • Clear
  • Eye catchy

Word Mark Logo: This type of logo refers to typography, where company communicates about their brand. This type of logo only includes the name of their company written in a creative way. A  Lot can be done to the word mark logo, like using different fonts and color. These types of logos are very memorable as a company’s own name in use as logo best example for this is Google.

Brand Mark Logo: Not much popular, but very dynamic if used in a proper way. The Letters are not used in this type of logo, only symbol represents the whole brand. Example: Apple

Combination Mark Logo: This logo is blending of both symbol and text. It looks very elegant and charismatic. Text and symbol can also be separated only after brands becoming well known and recognizable.

Emblem Logo: In this type of logo, companies name is encased in the symbol. They usually represent costly and fancy brands. BMW is the best example for this.

Initials Logo: This logo is used only if your company’s name is very much big or difficult to pronounce. First initial of the company is used to develop this logo so that people can remember the brand.

There are a variety of options available to logo designing i.e. a logo design service. Choose them according to what type of business you are trying to launch. Read our post about Logo as Marketing Tool here.

Hiring a Logo Designer for your Corporate Brand Identity

Logo communicates the business message. It should be designed perfectly covering all the essential elements of branding elements. There are many ingenious designers who want to work with you. They can make new design and can upgrade the old one according to your needs and demand. To make your brand speak about what you are providing to your customer, your business need to develop professional logo that will portray a good image. Building a brand image is very important to make your business successful on long term basis.

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Hiring a Logo Designer for Corporate Brand Identity

In the process of hiring you will get a chance to meet different professional logo designers. You can talk to designer about latest logo designing trends during their interview assessment. This will let you know how much potential they have or how creative they are in logo designing. Having a logo is must, no matter on what scale you are operating your business. Logo can also develop your brand identity, it can also become success factor for your company. There are certain guidelines for hunting best logo designer for your company:

  • Look for some Experienced Logo Designer. Candidates who have some advertising agency experience got lots of chances to work for many clients at a time. Those who have served communication sector a generally cost constraints.
  • Search for Online Portfolio. See if they have shared something online on behance, coroflot, deviantart etc. This will give you an idea about their working, also see how many companies they have served their services, either they are similar to your business or not.
  • See how much they are Active on Social Media. Do they have LinkedIn profile? Have they shared anything related to their work or are they providing any tips and tricks form making logo.
  • Positive Comments are very important. Check whether they have their own website or testimonials. See what types of feedback they are getting from their work.
  • Think what you are Expecting from your candidate. Look whether their working and expertise is matching your business demands or not.

Consider hiring local designer, you both can meet and discuss everything in one to one conversation. Deeper communication will help the logo designer to understand better about your company, In this way he will able to give more positive output.

  • Salary matter’s a lot, but there is no price of talent. Hiring inexperience designer will cost you low but they will not be able to handle everything together and will take a lot of time, but hiring a professional might cost you but high but in the end you will get master piece art work.
  • Don’t make your Hiring Decision in a hurry. Take time to research. You are making an investment for hiring take time to think.
  • While conducting an interview, observe what your candidates are thinking about your up coming project ideas.
  • You should always welcome criticism. Allow your candidate to openly discuss about your project.

Designers are social media addictive. Actively participating in social media activities, posting blogs and hanging around with like minded community. If you are looking for logo designer than social media is the best place to search.

Logo as Marketing Tool for Brands

When a child is born, parents name them to give them some unique identity. Same goes with the business no matter what kind of business you are running, but it needs some identification so that people can recognize you in the pool of many companies. Of course, there are several other measures to scale your business, but logo will always stick at the mind of the people when talking about product.

Logos are very important for branding purposes. Many companies know the real value of logo and they have also invested a lot to design, develop creative logo, as logo is the front face of the company. In many cases, logo have gain more popularity than the product itself. If you are creative enough to design your company’s logo and don’t want to spend your money on graphic designer you can also do that.

Why marketing campaigns need an interactive logo designing?

  • Product as a brand: Logo is something that gives your product a name and identity. Remember it is not the stuff but the logo that people always remember. This is why famous brands like Apple, Samsung or Gucci can easily be seen and recognized. Your logo will make your product unique in front of other similar product and your competitor
  • To create awareness: Imagine a tick logo shown to you and you have to recognize the company’s name; within seconds your memory will call Nike. The reason is logo has become Nike’s brand identity. As soon as your brand establishes itself in market, people will remember your logo. Design a logo that people can easily remember.
  • To describe your company: Many companies use their own name in their logo, like Star Bucks and Ray Ban uses their name in their logo. This will give a clue to the people about your business.
  • To create trust: customers tend to become more loyal to the companies they know and deal frequently. For the sake of positive image of company, it is very important to build long term relationship between your clients to generate sales lead.
  • To give an image of professionalism: If you present a good marketing structure of the company including logo, graphics it will create the image of a complete business to your customers.
  • To cater the expectation: Logo is considered as mandatory feature for some businesses. For example if you are targeting a service industry, you must have a logo to distinguish your services from others.
  • To show consistency: You may not be doing business from 20 to 25 years but, it shows you have invested more likely, to remain in the industry.
  • Merchandising through Logo: Many companies use their logo for the trading purpose. Merchandising of logo is mainly used in sports industries even Walt Disney trade offers license to much business to publish their logos on different kids material like bags, books or toys.
  • Advertising appeal: If you have an eye popping creative logo, this will be useful to advertise your product in digital media. You will also print your logo in company’s letter head to look more appealing.

These are some reasons why logos are the best thing to be in a successful marketing strategy of a company. Marketing is important for a company and this is what makes a product a brand. Do you have any other things in mind that you want to share, we’d love to hear them, please do mention your point of view in the comment below.