Your logo is a part of your brand. But, a brand is beyond just a logo.
When does a logo become your brand identity? First, We need to understand what is a logo and what is a brand?
- Logo is a meaningful piece of design with the company name written in a beautiful way. There are three elements of the the logo. Icon, font and color. Every element is important. Your logo should be flexible to fit in every marketing material.
- Brand is the customer’s perception and ideas about your company. Customer makes your product a brand, Because the brand lives in the heart of customer’s.
Idea’s of your customer about your brand can be controllable by communicating your brand through graphics and eye-popping design. Use your design repeatedly in your marketing material to make your brand first preference of your target audience. That’s all there to create a place in their heart and helping your audience to perceive good image about your brand.
Convert your Products into BRAND!!
- The strategies makes you a brand: Strategy that communicates your brand. Before branding your product, You need to identify who you are? What are your products or services? What is different and unique about your product. And,To put that all together you need to create a brand strategy, To communicate all this to your audience in simple and easy way. Use your brand story as a base to create all your visual designs, Business portfolio, And marketing material to make marketing strategies.
- Visual Vocabulary makes you a brand: Visual communication is more than just a logo. If you print your logo with plain text on paper, That would be nice, But if you include some additional graphics, Borders, Some nice background color and some colorful and stylish font. This gives you an opportunity to create impressive and sensational design for your brand.
- Marketing material design makes you a brand: Your official website, business card, Pamphlet, Ebook cover, Blogs, And even your social media pages is an important part of your brand. These materials should bolster each other to create a good blend, but not too much.
- Good customer service makes you a brand: Your brand should convey a message that you really care about your clients, And you are always there to provide complete assistance whenever they need help.
- Way of communication makes you a brand: If you design a new website for your clients,But your content is outdated that means you are not a good brand. If your annual report puts your competitors in a shock, That’s called a good brand.
- Your employee’s makes you a brand: Brand is your employee and how well they represent you. Having a good and loyal employees is an achievement, And that makes you a brand.
- Your logo makes you a brand: A great brand should have a great logo. Your logo should be attractive to catch attention of your clients. The Logo is also considered as part of your brand, But logo alone cannot be a brand.
A brand is how much you care about your clients and your business at every step. So, Brand is much more than a logo, Whether you have an eye-popping logo or not you should have your brand identity.
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