Logo as Marketing Tool for Brands

When a child is born, parents name them to give them some unique identity. Same goes with the business no matter what kind of business you are running, but it needs some identification so that people can recognize you in the pool of many companies. Of course, there are several other measures to scale your business, but logo will always stick at the mind of the people when talking about product.

Logos are very important for branding purposes. Many companies know the real value of logo and they have also invested a lot to design, develop creative logo, as logo is the front face of the company. In many cases, logo have gain more popularity than the product itself. If you are creative enough to design your company’s logo and don’t want to spend your money on graphic designer you can also do that.

Why marketing campaigns need an interactive logo designing?

  • Product as a brand: Logo is something that gives your product a name and identity. Remember it is not the stuff but the logo that people always remember. This is why famous brands like Apple, Samsung or Gucci can easily be seen and recognized. Your logo will make your product unique in front of other similar product and your competitor
  • To create awareness: Imagine a tick logo shown to you and you have to recognize the company’s name; within seconds your memory will call Nike. The reason is logo has become Nike’s brand identity. As soon as your brand establishes itself in market, people will remember your logo. Design a logo that people can easily remember.
  • To describe your company: Many companies use their own name in their logo, like Star Bucks and Ray Ban uses their name in their logo. This will give a clue to the people about your business.
  • To create trust: customers tend to become more loyal to the companies they know and deal frequently. For the sake of positive image of company, it is very important to build long term relationship between your clients to generate sales lead.
  • To give an image of professionalism: If you present a good marketing structure of the company including logo, graphics it will create the image of a complete business to your customers.
  • To cater the expectation: Logo is considered as mandatory feature for some businesses. For example if you are targeting a service industry, you must have a logo to distinguish your services from others.
  • To show consistency: You may not be doing business from 20 to 25 years but, it shows you have invested more likely, to remain in the industry.
  • Merchandising through Logo: Many companies use their logo for the trading purpose. Merchandising of logo is mainly used in sports industries even Walt Disney trade offers license to much business to publish their logos on different kids material like bags, books or toys.
  • Advertising appeal: If you have an eye popping creative logo, this will be useful to advertise your product in digital media. You will also print your logo in company’s letter head to look more appealing.

These are some reasons why logos are the best thing to be in a successful marketing strategy of a company. Marketing is important for a company and this is what makes a product a brand. Do you have any other things in mind that you want to share, we’d love to hear them, please do mention your point of view in the comment below.

Tips to design a good logo for your company

I need to design a logo for my next project and it took hours looking at a blank sheet, have you ever been in this situation?

The design of a perfect logo does not usually appear suddenly in the designer’s mind. There are techniques and sites where to go when you need inspiration.

Logo design, logo designing

Example of a brand image


Beyond the obvious

Sometimes the best logo ideas come in bulk, like about 20 of the best ideas ever, because you could be doing or see something to bring a creative spark. Clearly looking for designs logo and brands help, but you should also look beyond that. Every time you see something that stands out or calls for your attention, for any particular reason, secure it in your mind, or its best to write it down.

  1. Online Design Sites

The best known are sites like Logo Gala and Logo Moose, but if you already have experience in designing logos you would already be familiar with them. You can add to your list other design sites such as Dribbble or Deviant Art.

  1. Listen to the story of your client

Before starting your project, check out the different logos that your customer has already used in its business since it was created. If the business was created years ago, you can try to analyze your past; this will help to change the logo adding freshness and originality, but without losing its continuity and identifying the company.

  1. Explore the future of the customer

It is important to discuss the future plans of your client, what they expect in the coming months or even years to come. Are you planning to introduce new products or services? Will it change the operation of the company? All this could have a lot to do in the logo design.

  1. Tables with Mind Mapping and moods

When you’re about to design a logo, draw mental maps to organize your thoughts first and then turn it into something more coherent. Such techniques help the designer to mix different images and ideas and then put them together. For example play with keywords identifying the logo or synonyms and meets all your inspiration in one place.

  1. Rummaging in your own file

You have to a make a couple a dozen sketches to decide later which of them will develop in depth, before designing the final logo. Advice is … Never throw these sketches! If it doesn’t work for one client it doesn’t mean it cannot serve another in the future. In fact, you should always check your old work and sketches before thinking to make a new one.

  1. Receptive Stay

Browse through Google, Tumblr, Twitter and Pinterest observing issues related to the design of your logo or design themes and art in general. Aim new ideas, colors, shapes, words or sources.

If you perform these tips, inspiration will eventually come. Be receptive as ideas can become real with attractive design. Do not get bogged down if you have too many loose ideas that do not quite fit in your prototype logo, take advantage of this, take the best of each idea and go rejecting the rest.

Important Things to Consider for Logo Designing

A logo plays an important role when it comes to lift your brand among people. Making yourself recognized among people, you must own an inspiring and catchy logo for your brand. Companies like Apple, Coca-Cola, and Nike have appealing logos that deliver their brand message to millions of people in the world.

Does not matter whatsoever business you own, make your brand noticeable among competitors by leaving a lasting impression through our marketable logo design. All you need is to hire a maestro of graphic/logo designing who could create a piece of an art,you desire to gaze at.When you are trying to choose a logo for your brand, then consider some important aspects which can help your brand.

In this article, we are sharing some important tips that you must take care while designing a logo for your band.

  • A logo should be simple so it can be recognized and impressive, effortlessly.
  • A logo should be memorable so whenever a person glances over it, they may easily recall your brand.
  • A logo of a brand should be enduring so it can be in effect for 10 to 20 years.
  • Versatility is a key point when it comes to logo designing, a brand logo is found effective when it can work across for multiple applications and mediums.
  • Appropriateness is must when you are designing a logo. Keep your audience in mind and design according to their needs and desires.

If you want your logo to get recognized at international level, then add your name in graphic for building brand awareness crucially. Do not forget to add some text in your logo so it can convey your message to the world. Do not let your designer stick with only one font or color; ask him or her experiment with different colors and fonts to create something striking and eye-catching.

Those brands that have chosen their color and enhance it in their logos are more recognized by the people.  Be careful when it comes choosing a color for your brand as it leaves a greater impact on consumers’ mind for making a buying decision. Simplicity is the key so keep it simple yet exciting.

Recruit a graphic designer who can create wonders through his expertise. An effective logo is the one which can look good at,not only for advertising on a web, but on notepad and attire also.

If a business wants to grow a make its own place in the market, it requires not only hard work and efforts, but also a great logo, which represents your company. You do to spend thousands of pounds or dollars for creating a logo. There are many companies available in the market who is offering their outstanding services in designing a logo. Go and grab one for your business before it’s too late.