How to create the style guide of your Brand?

One of the documents that any company must have in its possession, it is a style guide that defines the rules of design and brand communication. However, there are very few that they realize the importance of this manual to transmitting an image consistent brand. Style guides or brand bibles contain all information necessary to create all the graphic design materials and written texts, which requires your company. Whether a website, an advertisement, a press release, etc. This small document will make your life much easier.

If these guidelines are so important, why has not everyone?

The most important reason is time. Style guides do not appear magically, take time and effort to create them. But what happens if you hire a new designer? How long will it take you to explain what your corporate colors and fonts? Where and how your logo should appear? What language should be used in press releases?

By creating a style guide for your brand you save all these problems. Here we have the basics you should have this document.

1. The logo

The logo is a very important part of your company. It is the element around which will create the entire brand image. In the style guide can dictate exactly how you want your logo is used, its size and its place in the space. In this example, it defines how Temple will have to use their logo and color variations that could have.

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Temply Logo Design

Equally important it is to define how you want to display your logo, which define what you do not want. The designers are creative by nature and can make new proposals, but if you have any problems with the design, you can always refer to the style guide and clearly show what you want and what not.

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Oxford Logo Design

If your company uses different variations of the logo to identify each of the services you offer, you also have to define the style guide for knowing when to use each.

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FedEx Logo Design

2. Colors

It is important to give the exact hexadecimal code to your designers to use color on the web, as well as CMYK and Pantone color values for items to be printed. Changes between RGB and CMYK can be serious, so be sure to manually check conversions to be accurate, as you will save time and money on printing. Here you can see how Fedex dictates the appropriate color codes to ensure consistency in all areas.

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Colors in Logo Designing

 

3. Typography

The choice of  typeface  suitable is a great way to provide consistency and professionalism to your brand. Choose one or more sources that reflect your brand identity, but determines when and how to use each of them. In this example you can see how the size, font and kerning that should have every source, and its different uses shown.

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Working for Tipografia

4. Iconography

The iconography is a good way to differentiate your brand. Include it in your guide to make sure it is being properly used. You can define different uses, colors and sizes. This is an example of how design can be applied to different documents with minor variations:

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Iconography in Designing and Branding

5. Photography

Photography can also be a reflection of your brand. The styles specific photograph can make your customers recognize your brand even if the picture does not take your name. If your brand sells clothing, furniture, jewelry etc, you need to define the style each catalog must have for photographers with whom you work may have a reference.

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Photography Examples

6. Web

Today is a must have Internet presence. Your website should reflect your brand image as much as any other application or document. Many of the materials you used for printed documents will be translated well to the web, but there are some things that are only going to be strictly online, such as buttons, a 404 page or the menu bar. A 404 page can make more enjoyable fun an uncomfortable situation.

7. Determines the voice of your brand

You must find a way to communicate with your customers to define the style of your company: a voice brand.  In an ideal world, you would have a single person constantly writing about everything your company needs, but most times it will not be possible. you must give the editor guidelines, words and phrases that should always appear in all your texts, as well as a list of words to avoid. Be clear with the kind of language you use and how it should sound. Now that you know the basics, ask yourself what you really need, because each brand will have some documents, images and different applications. There are some style guides that have more than 100 pages and others only have one.

It is also important to realize that brands change. The style guide you’re using right now might not be the same as within a year. Allows flexibility, but always be sure to keep old versions in which to ask questions. Logo Designz Pros offers branding services.

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Development of ecommerce website design and its strategy

Ecommerce refers to the sum of all interactions that a customer has with your company, either through the website, mobile or other digital environments. The more a customer performs operations through its website, the more likely to recommend your company to family and friends. The brand experience online that you believe is a comprehensive strategy to retain their customers and attract new customers through word of mouth spreading the reputation of your company.

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Ecommerce Website Designing

The first step is to develop a basic ecommerce strategy to help you identify gaps and plan actions, verify compliance and ensure customer satisfaction by considering all the moving parts of your store. The lack of a strategy can cause you the following disadvantages:

  • Confusing website designs that can increase the bounce rate
  • Security issues will generate a loss of confidence and a bad reputation for your organization
  • Breach of the rules, which can result in heavy fines and inability to meet payments
  • Poor resource planning, which can lead to disruptions that harm sales

The desired result in terms of customer satisfaction will define the commercial approach, technologies used and the security measures implemented to develop trust and loyalty of customers and ensure that you continue trading while recommend.

A delay of a second to provide a response may result in a decrease of 7% in conversions.

The path chosen by a trader to develop your ideal customer experience is unique to your industry, brand vision and objectives; however, you should include these elements:

  • based on the user to define aesthetic aspects and ways of purchasing strategy
  • Selection of the platform, including a plan to define a new platform, if necessary
  • appropriate to the market, exclusive mobile functionality from your desktop website
  • Security measures and compliance with specific standards of their industry
  • Preparation to support peak traffic, including a load test performance and comparative studies.

Think as a customer in designing ecommerce website. First, consider the look, feel and flow of your ecommerce website design. Then, analyze your activities in social media and other online activities. Home page of an ecommerce web design should say “hello” as if to a customer in a real store. From there, ecommerce website design should promote navigation, presenting relevant messages, information located in visible locations, sizes suitable image, a coherent design, the ability to surf locally and a safe environment.

Use dynamic pages in ecommerce web design to present personalized content based on the user profile. For example, a sporting goods retailer could show a home page highlighting the supply of equipment for camping. This homepage can be ideal for a former user who has searched shops, while a user who searched watercraft can be attracted by a completely different content. Improved search capabilities give users a quick way to find exactly what they are searching for when they want to surf the entire site. One way to promote experiences that transform to site browsers into loyal customers is to add content to support the buying process, as reviews of products, multiple product views and chat.

In ecommerce website design, use tools of analysis and customer surveys to determine which are appropriate for your product and customer characteristics. This will help you find out what is working or what their current needs are. Implement the more advanced features in web designs as they can mean more than just change text and images. Instead, you may need to rethink schemes or renew the current databases and ways to relax contemplate systems for the collection, storage and handling of new data types.

Characteristics of Successful User Interface Designing and Development

There is a lot of information about different methods of designing a User Interface that you can use to create a website or application interface. Logo Designz Pros has compiled a list of eight characteristics that are key to a successful user interface:

  1. Availability
  2. Minimalism
  3. Confidence
  4. Tenderness
  5. Context
  6. Appeal
  7. Efficiency
  8. Condescension

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Availability

Accessibility – the most important element for design! Essentially, the entire target is a user interface to enable users to interact with your system. If a person cannot understand how your application is running, it will only be confused and end up disappointed. Therefore, while developing the interface of your application or website, be sure to make sure that it is intuitive to your users.

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Minimalism

Large load – the enemy of good user interface. It is easy to fall into the trap of excessive availability – adding more and more controls; you make a huge mistake – cluttered interface. Your interface is growing, and the user is forced to read a lot to understand what, where and what is. Make things clear, but with a minimal workload. If you can describe the capabilities of a single sentence, instead of three – do it. When you sign the item in one word instead of two – do it. Protect your users’ time, let convenience and minimalism requires a lot of time, but your efforts will be rewarded.

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Sound level control panel in OS X. brief and accessible, nothing more.

 

Confidence

Many designers strive to make the interface “intuitive.” But what is “intuitive” really mean? This means that users have to instinctively understand and make sense of the possibility of the project. But how can you do something intuitive? You design the familiar things for yourself, and what to you may seem obvious, users can alienate and cause difficulties. Ask your relatives and friends to perform any actions through your interface, for example, to order the product, if your interface involves the sale of anything. Watch every action of a user, for mistakes that he makes. So you collect a number of omissions in the interface, which complicate the user interaction system. And only after correcting problem areas, your interface may be ready to go.

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Intuitive interface Go Plan. Inscriptions on the tabs allow the user to understand the contents of the section.

 

Tenderness

Responsiveness means several things. Website interface should work very quickly. Long waiting download annoying page. Make sure that the site loads quickly even on slow Internet channels. Just responsiveness means some permanent form of user interaction. The interface must inform the user about what is happening. For example, you press the button to send the message. If the message is sent via AJAX, it would be reasonable to deduce the state of dispatch, e.g. “Sending …”, “Message sent” or “send a message error”. When the user sees the implementation of the process, he feels calmer. This is especially noticeable on a slow Internet channels.

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Appropriate Context

When choosing certain decisions in designing, take into account the content of the page type. Different pages can contain different types of content. Adapt each page to fit the corresponding content, create controls that simplify the user to work with the site, and try to do. But do not forget about minimalism! Thus, after working with your controls, the user gets used to them and further work with your resources will be for him “ordinary” matter.

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Elements of MS Office control, different for each type of content.

 

Appeal

While this may be somewhat controversial point, but I believe that a good interface should be attractive. Attractive user interface makes working with him enjoyable. Yes, you can make the interface easy to use, effectiveness and efficiency, and it is perfectly cope with the task – but if you add to the list of advantages and more attractive – work with him will be pure pleasure! But it is difficult to make an interface that will please everyone. Everyone has their own preferences, and that seems to one beautiful, the other will cause disgust. However, users can be divided into some social / demographic groups, among which there will be a group of your target audience. For example, the interface for the group “young mothers” will be radically different from the “on auto sales managers.”

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Google Chrome interface.

 

Efficiency

User Interface – is a management tool. It provides access to various functions of your application or website. A good interface should enable the user with the least effort to fulfill the interests of its action. It is important to understand that the user often wants to perform on a particular page. Do not you want to display a list of all the features of your project, often the user is interested only in a small part of this list? Make sure that the user can instantly find the most useful and the most desired functions; it will greatly simplify its communication with the project.ecommerce website design company, ecommerce web designer, professional website designing company, corporate web design, ecommerce website designers, ecommerce website designer, quality web design, custom web design services, professional web designers

Three of the most commonly performed operations on photos to Apple iPhone united in a common list with instant access.

 

Condescension

No one and nothing is perfect. Be prepared for the fact that users will make mistakes when working with your project. This can happen on your own fault, and the user’s fault. You must correctly handle all possible error – this will be one of the main indicators of the quality of your project. Do not punish the user – develop a “condescending” interface. You must protect data from accidental user actions. For example, if someone deletes sensitive information, provide the possibility of its recovery. When a user switches to non-existent pages, do not frighten its server errors, but instead provide a list of alternative ways in which it can proceed.

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Conclusion

While working on the achievement of one of these characteristics, you can create problems for the achievement of the other. For example, trying to make the interface more intuitive, you can add a lot of descriptions and explanations that eventually will make the interface even more cumbersome and inconvenient. By cutting the material to achieve a minimalist can make things confusing for an ordinary user. In order to achieve the balance necessary skill and a lot of time, remember that your user interface designs are likely to be different in different projects. What is true for one another may not be acceptable.