Basic features of a well-developed website

There are certain elements of usability which should have your website so your visitors can find information quickly and easily. In this article we describe what are and what the advantages of each are. The structure of the website should be visually intuitive and easy to use.

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Website Development Company

It is important that, at a glance, you can identify the following elements in a clear and consistent throughout the site:

  • Header
    • Logo (not blurry, not bad cut, not pixilated)
    • Under the logo, a short phrase that indicates exactly what your company is engaged. For example, under our logo it says “Design and Development of Web Pages and Applications.”
  • Navigation bar.
    It must remain in the same place on all interior pages, but may be elsewhere on the cover if there is good justification. Being always in the same place the visitor always knows where to look for other options. The different levels of options should be visually indicated with fonts, bold, colors or drop down menus. The texts of each option should be clear and concise. If your site has many sections and you have to create two or three menu levels, feel free to do so, as long as you think an easy way to intuit.
  • Main content area.
    It is the area where the view of the visitor goes after quickly search through the header. You must put your information.
  • Lateral content (optional).
    In some cases it is useful to have a sidebar, which can be placed easily accessible information, such as phone numbers or a link to our quote form.
  • Footer.
    It must contain an alternate menu in plain text, with first class options. I also use it to post contact information or other important information. The content Foot must appear on all pages.

 

Features that make pleasant and useful visit to a website

They must be used correctly different tools (HTML, CSS, ASP.NET or some other server-side language, AJAX, etc.) to achieve a navigation that has the following characteristics:

  • Light pages download quickly.
  • The format and style of the various elements are centralized in a single file, so that the browser only has to read once.
  • technical elements that facilitate Internet search engine indexing:
    • Inclusion of Meta tags “Description” and “Keywords“.
    • Well-written information without attempts to fool the search engines.
    • Using H1 to H6 tags for titles.
  • Optimized weighing fewer images.
  • Do not use frames (frames). This avoids some errors display in the browser and facilitates printing.
  • Do not use Flash when not add value. Internet search engines and some Smartphone and tablets cannot read the text in Flash.
  • In most cases it is advisable to use a (not expandable to the full width of the screen) fixed width for easy reading.
  • Using easily readable font types and a tool to allow the text to grow. There is an estimate that 75% of adults use some type of glasses to correct vision.
  • All pages will have an absolute URL. That is, each page will have a different and unique address in the address bar of your browser (may seem obvious, but there are websites that do not work well). Doing it correctly, it is possible for visitors to add your site to favorites or send a link to a particular product by e-mail.
  • Optionally you can use the breadcrumb (breadcrumb) on every page. Example: “You are in: Home -> Services -> Consulting“.
  • Sticking to standards development to ensure that the website can be viewed in all browsers, like Internet Explorer, Firefox, Safari, Chrome and Opera both Windows and Mac computers.
  • Contact the visitor through forms and online chat tool.
  • To break the monotony of large amounts of text, use own stock or photographs.
  • Using Google Analytics or some other tool to measure income to the website.
  • The copy of the website, i.e., the information it contains, must have these characteristics:
    • Well written texts, containing information relevant to what we want to highlight.
    • Do not try to trick Internet search engines by exaggerated repetitions of words, use the same color of text and background, or some other undesirable tactics.
    • Do not use highly technical language as our potential customers are not necessarily experts in the field.
    • Keep text short and concise.
    • Include a section (or blog) which generated articles are published by your company on the theme that dominates. This helps make your page more relevant to search engines, plus you become a reliable source of information for your customers and prospects.

Conclusion

These characteristics are the basic that a website should have, but more should be evaluated according to project and customer requirements to provide additional tools like Flipping Books, Ad Words campaigns, use of social networks (Facebook, Twitter, Flickr or YouTube), application development, control panels to manage databases, content managers to change the information from the website automatically Intranet development tools, optimized access for mobile devices, blogs, or other.

Logo Designz Pros is web development company that offers custom website development.

Development of ecommerce website design and its strategy

Ecommerce refers to the sum of all interactions that a customer has with your company, either through the website, mobile or other digital environments. The more a customer performs operations through its website, the more likely to recommend your company to family and friends. The brand experience online that you believe is a comprehensive strategy to retain their customers and attract new customers through word of mouth spreading the reputation of your company.

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Ecommerce Website Designing

The first step is to develop a basic ecommerce strategy to help you identify gaps and plan actions, verify compliance and ensure customer satisfaction by considering all the moving parts of your store. The lack of a strategy can cause you the following disadvantages:

  • Confusing website designs that can increase the bounce rate
  • Security issues will generate a loss of confidence and a bad reputation for your organization
  • Breach of the rules, which can result in heavy fines and inability to meet payments
  • Poor resource planning, which can lead to disruptions that harm sales

The desired result in terms of customer satisfaction will define the commercial approach, technologies used and the security measures implemented to develop trust and loyalty of customers and ensure that you continue trading while recommend.

A delay of a second to provide a response may result in a decrease of 7% in conversions.

The path chosen by a trader to develop your ideal customer experience is unique to your industry, brand vision and objectives; however, you should include these elements:

  • based on the user to define aesthetic aspects and ways of purchasing strategy
  • Selection of the platform, including a plan to define a new platform, if necessary
  • appropriate to the market, exclusive mobile functionality from your desktop website
  • Security measures and compliance with specific standards of their industry
  • Preparation to support peak traffic, including a load test performance and comparative studies.

Think as a customer in designing ecommerce website. First, consider the look, feel and flow of your ecommerce website design. Then, analyze your activities in social media and other online activities. Home page of an ecommerce web design should say “hello” as if to a customer in a real store. From there, ecommerce website design should promote navigation, presenting relevant messages, information located in visible locations, sizes suitable image, a coherent design, the ability to surf locally and a safe environment.

Use dynamic pages in ecommerce web design to present personalized content based on the user profile. For example, a sporting goods retailer could show a home page highlighting the supply of equipment for camping. This homepage can be ideal for a former user who has searched shops, while a user who searched watercraft can be attracted by a completely different content. Improved search capabilities give users a quick way to find exactly what they are searching for when they want to surf the entire site. One way to promote experiences that transform to site browsers into loyal customers is to add content to support the buying process, as reviews of products, multiple product views and chat.

In ecommerce website design, use tools of analysis and customer surveys to determine which are appropriate for your product and customer characteristics. This will help you find out what is working or what their current needs are. Implement the more advanced features in web designs as they can mean more than just change text and images. Instead, you may need to rethink schemes or renew the current databases and ways to relax contemplate systems for the collection, storage and handling of new data types.

Combinations of Color and Layout in Web Designing

After the web designer presents the architecture of a web, or wireframe, the customer to give approval, the next step is to determine the look and tone of the web using color and graphics. This section will demonstrate how to keep this process as simple as possible, both for us and for the customer. I believe in the KISS (keep it simple, stupid) philosophy.

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Website Designing

There are two reasons for using this tactic: First, life is complicated enough as it is; second, a simple plan also helps maintain a more accessible and usable Web for all involved. In this section, you should do the following:

  • Determine the typeface for headings, subheads and body copy, along with other typographic elements.
  • Plan different color combinations for the web design.
  • Create an outline for the customer to decide the color and graphics of the web design.
  • Think of how to test the web design before putting it active.

One of the first steps to end web design is to choose the fonts that you will be using throughout the website. Many studies have shown that a variety of fonts on a website can confuse the reader. Moreover, a web design that uses only one font for all may seem bland.

Although the color and composition are very attractive to the web designer, you must also take into account other design elements. Typography, images and the possibility of incorporating the needs of a client regarding advertising and financing are important elements in the website designing. The demands a web designer to satisfy the desires of a customer, meet the needs of readers who ask websites accessible and usable, and yet create a great design can seem overwhelming at times.

Even more frustrating is the lack of compatibility between different browsers. Although progress has been made towards greater compatibility in the last decade, it is understood that the finished web design may be different in different browsers. In addition, website designers should understand that in some browsers users can change an entire web just by clicking on a button. Website designers can delete images, change the background color and text, and users can ignore anything that includes JavaScript matter how small.

Moreover, progress towards a more compatible environment and an interesting new era of web functionality can prove to be an interesting for web designers challenge today. Website designers have to think that have not yet been thirty years since home computers began to be widely available in the retail market. Think what you can bring the next decade for the website design who is interested in keeping abreast of all changes.

Design your Logo Simple for User Engagement

Have your eyes ever crossed with the logo that looks like a CRAZY MESS? There are so many elements of the logo. If you do not use them correctly, they will get mixed up to gather and will create confusion. As a result, your logo will not be able to pick your audience attention.

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Simple Logo Designing

A Logo Design is meant to communicate your business to your viewers on the spot, but you cannot communicate too much too much on the spot. It’s like your target audience will not be able to understand the message or either they will not get the message they way you want to communicate through logo design, over complicated logo covey’s wrong information. To evade your audience from confusion you need logo designing as simple as KISS principle.

Wikipedia says abbreviation for KISS is (keep it simple, stupid) which means that simplicity is the best approach to design your logo, Your basic goal for logo designing is to avoid all unnecessary details in your business logo. Apart from logo designing, simplicity principal is widely followed in animation, photography and software development, also in brand deigning purpose.

How to design a simple logo?      

To design simple and clear logo that communicates your message in the best possible way without confusing your audience you need to follow certain steps.

1- Focus your Brand Identity in Logo Designing

Your logo should communicate your business brand story that consists of following parts:

  • Personality of your business
  • What you are offering to your customer product or services) showing them you have the best solution to their problems
  • What elements make you different from your business competitors
  • How you can help them

When you will start designing your brand story, then you must be having too much to tell related to these four parts, and the details will be multiple, and complicated. Logo design can balance your entire brand story, it is better to put one or two main ideas in your logo that you want your target audience to see.

2- Keep it Visual and Understandable

If you will include too many visuals in your logo that will make your logo very hard to understand and complicate enough that your target viewers will not be able to grip all the information at once, which you have tried to communicate in your logo. A logo design must use less shapes and symbols to make design neat and clear. Limiting different shapes and symbols will also make your logo design flexible.

3- Do not scatter your business name over the icon

If you make this mistake of layering your company’s name over icon, then it will make your company’s name difficult to read by your audience. If you separate these two elements from each other it will make it more visible and easy to read.

These simple tips will help you in designing a simple logo, which will not confuse your target viewers and at the same time, it will communicate your message in the best possible way.

Characteristics of Successful User Interface Designing and Development

There is a lot of information about different methods of designing a User Interface that you can use to create a website or application interface. Logo Designz Pros has compiled a list of eight characteristics that are key to a successful user interface:

  1. Availability
  2. Minimalism
  3. Confidence
  4. Tenderness
  5. Context
  6. Appeal
  7. Efficiency
  8. Condescension

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Availability

Accessibility – the most important element for design! Essentially, the entire target is a user interface to enable users to interact with your system. If a person cannot understand how your application is running, it will only be confused and end up disappointed. Therefore, while developing the interface of your application or website, be sure to make sure that it is intuitive to your users.

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Minimalism

Large load – the enemy of good user interface. It is easy to fall into the trap of excessive availability – adding more and more controls; you make a huge mistake – cluttered interface. Your interface is growing, and the user is forced to read a lot to understand what, where and what is. Make things clear, but with a minimal workload. If you can describe the capabilities of a single sentence, instead of three – do it. When you sign the item in one word instead of two – do it. Protect your users’ time, let convenience and minimalism requires a lot of time, but your efforts will be rewarded.

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Sound level control panel in OS X. brief and accessible, nothing more.

 

Confidence

Many designers strive to make the interface “intuitive.” But what is “intuitive” really mean? This means that users have to instinctively understand and make sense of the possibility of the project. But how can you do something intuitive? You design the familiar things for yourself, and what to you may seem obvious, users can alienate and cause difficulties. Ask your relatives and friends to perform any actions through your interface, for example, to order the product, if your interface involves the sale of anything. Watch every action of a user, for mistakes that he makes. So you collect a number of omissions in the interface, which complicate the user interaction system. And only after correcting problem areas, your interface may be ready to go.

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Intuitive interface Go Plan. Inscriptions on the tabs allow the user to understand the contents of the section.

 

Tenderness

Responsiveness means several things. Website interface should work very quickly. Long waiting download annoying page. Make sure that the site loads quickly even on slow Internet channels. Just responsiveness means some permanent form of user interaction. The interface must inform the user about what is happening. For example, you press the button to send the message. If the message is sent via AJAX, it would be reasonable to deduce the state of dispatch, e.g. “Sending …”, “Message sent” or “send a message error”. When the user sees the implementation of the process, he feels calmer. This is especially noticeable on a slow Internet channels.

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Appropriate Context

When choosing certain decisions in designing, take into account the content of the page type. Different pages can contain different types of content. Adapt each page to fit the corresponding content, create controls that simplify the user to work with the site, and try to do. But do not forget about minimalism! Thus, after working with your controls, the user gets used to them and further work with your resources will be for him “ordinary” matter.

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Elements of MS Office control, different for each type of content.

 

Appeal

While this may be somewhat controversial point, but I believe that a good interface should be attractive. Attractive user interface makes working with him enjoyable. Yes, you can make the interface easy to use, effectiveness and efficiency, and it is perfectly cope with the task – but if you add to the list of advantages and more attractive – work with him will be pure pleasure! But it is difficult to make an interface that will please everyone. Everyone has their own preferences, and that seems to one beautiful, the other will cause disgust. However, users can be divided into some social / demographic groups, among which there will be a group of your target audience. For example, the interface for the group “young mothers” will be radically different from the “on auto sales managers.”

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Google Chrome interface.

 

Efficiency

User Interface – is a management tool. It provides access to various functions of your application or website. A good interface should enable the user with the least effort to fulfill the interests of its action. It is important to understand that the user often wants to perform on a particular page. Do not you want to display a list of all the features of your project, often the user is interested only in a small part of this list? Make sure that the user can instantly find the most useful and the most desired functions; it will greatly simplify its communication with the project.ecommerce website design company, ecommerce web designer, professional website designing company, corporate web design, ecommerce website designers, ecommerce website designer, quality web design, custom web design services, professional web designers

Three of the most commonly performed operations on photos to Apple iPhone united in a common list with instant access.

 

Condescension

No one and nothing is perfect. Be prepared for the fact that users will make mistakes when working with your project. This can happen on your own fault, and the user’s fault. You must correctly handle all possible error – this will be one of the main indicators of the quality of your project. Do not punish the user – develop a “condescending” interface. You must protect data from accidental user actions. For example, if someone deletes sensitive information, provide the possibility of its recovery. When a user switches to non-existent pages, do not frighten its server errors, but instead provide a list of alternative ways in which it can proceed.

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Conclusion

While working on the achievement of one of these characteristics, you can create problems for the achievement of the other. For example, trying to make the interface more intuitive, you can add a lot of descriptions and explanations that eventually will make the interface even more cumbersome and inconvenient. By cutting the material to achieve a minimalist can make things confusing for an ordinary user. In order to achieve the balance necessary skill and a lot of time, remember that your user interface designs are likely to be different in different projects. What is true for one another may not be acceptable.

Significance of Font in Designing a Logo for your Brand!

Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.

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Significance of Fonts in Logo Designing

Font is considered as a busy element of the logo, as it has four activities:

  • To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
  • To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
  • To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
  • To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.

We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.

Logo as Marketing Tool for Brands

When a child is born, parents name them to give them some unique identity. Same goes with the business no matter what kind of business you are running, but it needs some identification so that people can recognize you in the pool of many companies. Of course, there are several other measures to scale your business, but logo will always stick at the mind of the people when talking about product.

Logos are very important for branding purposes. Many companies know the real value of logo and they have also invested a lot to design, develop creative logo, as logo is the front face of the company. In many cases, logo have gain more popularity than the product itself. If you are creative enough to design your company’s logo and don’t want to spend your money on graphic designer you can also do that.

Why marketing campaigns need an interactive logo designing?

  • Product as a brand: Logo is something that gives your product a name and identity. Remember it is not the stuff but the logo that people always remember. This is why famous brands like Apple, Samsung or Gucci can easily be seen and recognized. Your logo will make your product unique in front of other similar product and your competitor
  • To create awareness: Imagine a tick logo shown to you and you have to recognize the company’s name; within seconds your memory will call Nike. The reason is logo has become Nike’s brand identity. As soon as your brand establishes itself in market, people will remember your logo. Design a logo that people can easily remember.
  • To describe your company: Many companies use their own name in their logo, like Star Bucks and Ray Ban uses their name in their logo. This will give a clue to the people about your business.
  • To create trust: customers tend to become more loyal to the companies they know and deal frequently. For the sake of positive image of company, it is very important to build long term relationship between your clients to generate sales lead.
  • To give an image of professionalism: If you present a good marketing structure of the company including logo, graphics it will create the image of a complete business to your customers.
  • To cater the expectation: Logo is considered as mandatory feature for some businesses. For example if you are targeting a service industry, you must have a logo to distinguish your services from others.
  • To show consistency: You may not be doing business from 20 to 25 years but, it shows you have invested more likely, to remain in the industry.
  • Merchandising through Logo: Many companies use their logo for the trading purpose. Merchandising of logo is mainly used in sports industries even Walt Disney trade offers license to much business to publish their logos on different kids material like bags, books or toys.
  • Advertising appeal: If you have an eye popping creative logo, this will be useful to advertise your product in digital media. You will also print your logo in company’s letter head to look more appealing.

These are some reasons why logos are the best thing to be in a successful marketing strategy of a company. Marketing is important for a company and this is what makes a product a brand. Do you have any other things in mind that you want to share, we’d love to hear them, please do mention your point of view in the comment below.