How to create the style guide of your Brand?

One of the documents that any company must have in its possession, it is a style guide that defines the rules of design and brand communication. However, there are very few that they realize the importance of this manual to transmitting an image consistent brand. Style guides or brand bibles contain all information necessary to create all the graphic design materials and written texts, which requires your company. Whether a website, an advertisement, a press release, etc. This small document will make your life much easier.

If these guidelines are so important, why has not everyone?

The most important reason is time. Style guides do not appear magically, take time and effort to create them. But what happens if you hire a new designer? How long will it take you to explain what your corporate colors and fonts? Where and how your logo should appear? What language should be used in press releases?

By creating a style guide for your brand you save all these problems. Here we have the basics you should have this document.

1. The logo

The logo is a very important part of your company. It is the element around which will create the entire brand image. In the style guide can dictate exactly how you want your logo is used, its size and its place in the space. In this example, it defines how Temple will have to use their logo and color variations that could have.

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Temply Logo Design

Equally important it is to define how you want to display your logo, which define what you do not want. The designers are creative by nature and can make new proposals, but if you have any problems with the design, you can always refer to the style guide and clearly show what you want and what not.

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Oxford Logo Design

If your company uses different variations of the logo to identify each of the services you offer, you also have to define the style guide for knowing when to use each.

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FedEx Logo Design

2. Colors

It is important to give the exact hexadecimal code to your designers to use color on the web, as well as CMYK and Pantone color values for items to be printed. Changes between RGB and CMYK can be serious, so be sure to manually check conversions to be accurate, as you will save time and money on printing. Here you can see how Fedex dictates the appropriate color codes to ensure consistency in all areas.

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Colors in Logo Designing

 

3. Typography

The choice of  typeface  suitable is a great way to provide consistency and professionalism to your brand. Choose one or more sources that reflect your brand identity, but determines when and how to use each of them. In this example you can see how the size, font and kerning that should have every source, and its different uses shown.

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Working for Tipografia

4. Iconography

The iconography is a good way to differentiate your brand. Include it in your guide to make sure it is being properly used. You can define different uses, colors and sizes. This is an example of how design can be applied to different documents with minor variations:

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Iconography in Designing and Branding

5. Photography

Photography can also be a reflection of your brand. The styles specific photograph can make your customers recognize your brand even if the picture does not take your name. If your brand sells clothing, furniture, jewelry etc, you need to define the style each catalog must have for photographers with whom you work may have a reference.

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Photography Examples

6. Web

Today is a must have Internet presence. Your website should reflect your brand image as much as any other application or document. Many of the materials you used for printed documents will be translated well to the web, but there are some things that are only going to be strictly online, such as buttons, a 404 page or the menu bar. A 404 page can make more enjoyable fun an uncomfortable situation.

7. Determines the voice of your brand

You must find a way to communicate with your customers to define the style of your company: a voice brand.  In an ideal world, you would have a single person constantly writing about everything your company needs, but most times it will not be possible. you must give the editor guidelines, words and phrases that should always appear in all your texts, as well as a list of words to avoid. Be clear with the kind of language you use and how it should sound. Now that you know the basics, ask yourself what you really need, because each brand will have some documents, images and different applications. There are some style guides that have more than 100 pages and others only have one.

It is also important to realize that brands change. The style guide you’re using right now might not be the same as within a year. Allows flexibility, but always be sure to keep old versions in which to ask questions. Logo Designz Pros offers branding services.

Significance of Font in Designing a Logo for your Brand!

Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.

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Significance of Fonts in Logo Designing

Font is considered as a busy element of the logo, as it has four activities:

  • To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
  • To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
  • To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
  • To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.

We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.

Tips to design a good logo for your company

I need to design a logo for my next project and it took hours looking at a blank sheet, have you ever been in this situation?

The design of a perfect logo does not usually appear suddenly in the designer’s mind. There are techniques and sites where to go when you need inspiration.

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Example of a brand image

 

Beyond the obvious

Sometimes the best logo ideas come in bulk, like about 20 of the best ideas ever, because you could be doing or see something to bring a creative spark. Clearly looking for designs logo and brands help, but you should also look beyond that. Every time you see something that stands out or calls for your attention, for any particular reason, secure it in your mind, or its best to write it down.

  1. Online Design Sites

The best known are sites like Logo Gala and Logo Moose, but if you already have experience in designing logos you would already be familiar with them. You can add to your list other design sites such as Dribbble or Deviant Art.

  1. Listen to the story of your client

Before starting your project, check out the different logos that your customer has already used in its business since it was created. If the business was created years ago, you can try to analyze your past; this will help to change the logo adding freshness and originality, but without losing its continuity and identifying the company.

  1. Explore the future of the customer

It is important to discuss the future plans of your client, what they expect in the coming months or even years to come. Are you planning to introduce new products or services? Will it change the operation of the company? All this could have a lot to do in the logo design.

  1. Tables with Mind Mapping and moods

When you’re about to design a logo, draw mental maps to organize your thoughts first and then turn it into something more coherent. Such techniques help the designer to mix different images and ideas and then put them together. For example play with keywords identifying the logo or synonyms and meets all your inspiration in one place.

  1. Rummaging in your own file

You have to a make a couple a dozen sketches to decide later which of them will develop in depth, before designing the final logo. Advice is … Never throw these sketches! If it doesn’t work for one client it doesn’t mean it cannot serve another in the future. In fact, you should always check your old work and sketches before thinking to make a new one.

  1. Receptive Stay

Browse through Google, Tumblr, Twitter and Pinterest observing issues related to the design of your logo or design themes and art in general. Aim new ideas, colors, shapes, words or sources.

If you perform these tips, inspiration will eventually come. Be receptive as ideas can become real with attractive design. Do not get bogged down if you have too many loose ideas that do not quite fit in your prototype logo, take advantage of this, take the best of each idea and go rejecting the rest.

Important Things to Consider for Logo Designing

A logo plays an important role when it comes to lift your brand among people. Making yourself recognized among people, you must own an inspiring and catchy logo for your brand. Companies like Apple, Coca-Cola, and Nike have appealing logos that deliver their brand message to millions of people in the world.

Does not matter whatsoever business you own, make your brand noticeable among competitors by leaving a lasting impression through our marketable logo design. All you need is to hire a maestro of graphic/logo designing who could create a piece of an art,you desire to gaze at.When you are trying to choose a logo for your brand, then consider some important aspects which can help your brand.

In this article, we are sharing some important tips that you must take care while designing a logo for your band.

  • A logo should be simple so it can be recognized and impressive, effortlessly.
  • A logo should be memorable so whenever a person glances over it, they may easily recall your brand.
  • A logo of a brand should be enduring so it can be in effect for 10 to 20 years.
  • Versatility is a key point when it comes to logo designing, a brand logo is found effective when it can work across for multiple applications and mediums.
  • Appropriateness is must when you are designing a logo. Keep your audience in mind and design according to their needs and desires.

If you want your logo to get recognized at international level, then add your name in graphic for building brand awareness crucially. Do not forget to add some text in your logo so it can convey your message to the world. Do not let your designer stick with only one font or color; ask him or her experiment with different colors and fonts to create something striking and eye-catching.

Those brands that have chosen their color and enhance it in their logos are more recognized by the people.  Be careful when it comes choosing a color for your brand as it leaves a greater impact on consumers’ mind for making a buying decision. Simplicity is the key so keep it simple yet exciting.

Recruit a graphic designer who can create wonders through his expertise. An effective logo is the one which can look good at,not only for advertising on a web, but on notepad and attire also.

If a business wants to grow a make its own place in the market, it requires not only hard work and efforts, but also a great logo, which represents your company. You do to spend thousands of pounds or dollars for creating a logo. There are many companies available in the market who is offering their outstanding services in designing a logo. Go and grab one for your business before it’s too late.