A Logo is Just Not Enough for Your Brand

Your logo is a part of your brand. But, a brand is beyond just a logo.

When does a logo become your brand identity? First, We need to understand what is a logo and what is a brand?

  • Logo is a meaningful piece of design with the company name written in a beautiful way. There are three elements of the the logo. Icon, font and color. Every element is important. Your logo should be flexible to fit in every marketing material.
  • Brand is the customer’s perception and ideas about your company. Customer makes your product a brand, Because the brand lives in the heart of customer’s.
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Company Logo Design Service

Idea’s of your customer about your brand can be controllable by communicating your brand through graphics and eye-popping design. Use your design repeatedly in your marketing material to make your brand first preference of your target audience. That’s all there to create a place in their heart and helping your audience to perceive good image about your brand.

Convert your Products into BRAND!!

  • The strategies makes you a brand: Strategy that communicates your brand. Before branding your product, You need to identify who you are? What are your products or services? What is different and unique about your product. And,To put that all together you need to create a brand strategy, To communicate all this to your audience in simple and easy way. Use your brand story as a base to create all your visual designs, Business portfolio, And marketing material to make marketing strategies.
  • Visual Vocabulary makes you a brand: Visual communication is more than just a logo. If you print your logo with plain text on paper, That would be nice, But if you include some additional graphics, Borders,  Some nice background color and some colorful and stylish font. This gives you an opportunity to create impressive and sensational design for your brand.
  • Marketing material design makes you a brand: Your official website, business card, Pamphlet, Ebook cover, Blogs, And even your social media pages is an important part of your brand. These materials should bolster each other to create a good blend, but not too much.
  • Good customer service makes you a brand: Your brand should convey a message that you really care about your clients, And you are always there to provide complete assistance whenever they need help.
  • Way of communication makes you a brand: If you design a new website for your clients,But your content is outdated that means you are not a good brand. If your annual report puts your competitors in a shock, That’s called a good brand.
  • Your employee’s makes you a brand: Brand is your employee and how well they represent you. Having a good and loyal employees is an achievement, And that makes you a brand.
  • Your logo makes you a brand: A great brand should have a great logo. Your logo should be attractive to catch attention of your clients. The Logo is also considered as part of your brand, But logo alone cannot be a brand.

A brand is how much you care about your clients and your business at every step. So, Brand is much more than a logo, Whether you have an eye-popping logo or not you should have your brand identity.

Company Logo Design Service

Logo Designz Pros offers company logo design service. We have brand experts and analyzers to help you in developing you brand image. Our company logo design service is thoroughly researched, customized, and 100% original. Company logo design service by Logo Deisgnz Pros is economical and effective to build your brand identity. Click to get the company logo design service.

 

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Significance of Font in Designing a Logo for your Brand!

Many businessmen think fonts in the logo is just like trophy girl— she just has to look beautiful, with pretty hairstyle and makeup done. They search for fonts that look good, without knowing the fact that, font has more things to do rather than just looking good.

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Significance of Fonts in Logo Designing

Font is considered as a busy element of the logo, as it has four activities:

  • To be coherent: Name of your business should be easily readable, clear to the audience, and easy to grasp. Put enough space between letters, so that the letters do NOT mix or bleed together when printed on business card, billboard or letter head. Make sure shape of letters do not look same, letter should look distinguishable from other word. Logo designer should keep in mind that logo should be readable by your viewer in a glimpse. Mostly people do not bother to pore over your logo; they will just skip reading if they will find it difficult to read. Readability matters, especially when your logo is featured in transit media, where the traffic moves at a fast pace.
  • To be flexible: A logo designer knows the importance of flexibility. Logo font should be flexible, it can get enlarged to be on a billboard, or it can shrink down for business card or for postage stamp. The flexibility is audited when you mould it into different formats for business and marketing use. Make sure your comprehensibility does not suffer when you change the size of the font. Scaling font to bigger size is not an issue, but real problem occurs when you scale font to the smaller size, readability factor gets affected.
  • To beautify your brand name: Choose a font that includes good letters and shapes, logo fonts can leave a good impression. Use only those fonts that help enhance the overall look of logo, also if your brand name is long, try to use a simple font, so that your brand name should not dominate your logo, and try to balance your font with the icon. A good designer can also apply a variety in font style, so that the important letters get more prominent, enhancing the visual interest of the logo.
  • To support your brand: This is the last activity of your font. There are several ways of doing it in your logo; it totally depends on how much message you have communicated through an icon, if the icon of your logo covered almost half of the message than fond will provide back hand support for that. If there is still something left which needs to be communicated that your logo font will help divulge your brand. Your logo can be highly artistic and creative at the same time.

We are continuously being attacked by advertising, bill boards, transit media, magazine and digital media is everywhere. If you pick your font style carefully to perform these four activities for your logo designing, then it will definitely look more beautiful and at the same time it will help in increasing your logo’s effectiveness. A professional logo design service can be useful in this regard.

Classification of Logos

A logo is an official mark of an organization. This mark is further used for marketing purpose by the organization, through that logo company is recognized. Logo is made through the use of graphical representation. It is also known as a logotype.

The Logo is a visual mark, which tells that the certain product belongs to that specific brand. Few years back only well known company can afford logo. Now days, every single organization has their own logo designed, whether they are in product or in service industry. Now logos are everywhere, you can find them on billboards and in roads, internet and television commercials.

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Classification of Logos

Today, companies are following the approach of “simplicity is best”. Complicated designs are less attractive and hard to remember by the audience. Money does not matter but for a company their customer does. Company logo design must be catchy and eye-popping to their customers.

Before developing logo keep in mind that the more colorful logo takes time to develop. As a user, you should focus on the size you are using to make your logo. Logo should not be much bigger that it looks awkward, or too small which is hardly noticeable. It should be right fit because in future your logo will be used in bill boards, letterheads and business cards as well. There are many categories of logo; you can use your logo type according to your business nature.

Iconic logo: This type of logo looks simple but audacious. The image used in this looks transcendent to give visual attraction. Symbols are more prominent than the text. Companies that use the iconic logo usually make alternative logo that looks jazzier. If you are planning to expand your company tries making a simpler logo. Iconic logo should have the following characteristics

  • Simple
  • Clear
  • Eye catchy

Word Mark Logo: This type of logo refers to typography, where company communicates about their brand. This type of logo only includes the name of their company written in a creative way. A  Lot can be done to the word mark logo, like using different fonts and color. These types of logos are very memorable as a company’s own name in use as logo best example for this is Google.

Brand Mark Logo: Not much popular, but very dynamic if used in a proper way. The Letters are not used in this type of logo, only symbol represents the whole brand. Example: Apple

Combination Mark Logo: This logo is blending of both symbol and text. It looks very elegant and charismatic. Text and symbol can also be separated only after brands becoming well known and recognizable.

Emblem Logo: In this type of logo, companies name is encased in the symbol. They usually represent costly and fancy brands. BMW is the best example for this.

Initials Logo: This logo is used only if your company’s name is very much big or difficult to pronounce. First initial of the company is used to develop this logo so that people can remember the brand.

There are a variety of options available to logo designing i.e. a logo design service. Choose them according to what type of business you are trying to launch. Read our post about Logo as Marketing Tool here.