Have your eyes ever crossed with the logo that looks like a CRAZY MESS? There are so many elements of the logo. If you do not use them correctly, they will get mixed up to gather and will create confusion. As a result, your logo will not be able to pick your audience attention.
A Logo Design is meant to communicate your business to your viewers on the spot, but you cannot communicate too much too much on the spot. It’s like your target audience will not be able to understand the message or either they will not get the message they way you want to communicate through logo design, over complicated logo covey’s wrong information. To evade your audience from confusion you need logo designing as simple as KISS principle.
Wikipedia says abbreviation for KISS is (keep it simple, stupid) which means that simplicity is the best approach to design your logo, Your basic goal for logo designing is to avoid all unnecessary details in your business logo. Apart from logo designing, simplicity principal is widely followed in animation, photography and software development, also in brand deigning purpose.
How to design a simple logo?
To design simple and clear logo that communicates your message in the best possible way without confusing your audience you need to follow certain steps.
1- Focus your Brand Identity in Logo Designing
Your logo should communicate your business brand story that consists of following parts:
- Personality of your business
- What you are offering to your customer product or services) showing them you have the best solution to their problems
- What elements make you different from your business competitors
- How you can help them
When you will start designing your brand story, then you must be having too much to tell related to these four parts, and the details will be multiple, and complicated. Logo design can balance your entire brand story, it is better to put one or two main ideas in your logo that you want your target audience to see.
2- Keep it Visual and Understandable
If you will include too many visuals in your logo that will make your logo very hard to understand and complicate enough that your target viewers will not be able to grip all the information at once, which you have tried to communicate in your logo. A logo design must use less shapes and symbols to make design neat and clear. Limiting different shapes and symbols will also make your logo design flexible.
3- Do not scatter your business name over the icon
If you make this mistake of layering your company’s name over icon, then it will make your company’s name difficult to read by your audience. If you separate these two elements from each other it will make it more visible and easy to read.
These simple tips will help you in designing a simple logo, which will not confuse your target viewers and at the same time, it will communicate your message in the best possible way.