A logo is an official mark of an organization. This mark is further used for marketing purpose by the organization, through that logo company is recognized. Logo is made through the use of graphical representation. It is also known as a logotype.
The Logo is a visual mark, which tells that the certain product belongs to that specific brand. Few years back only well known company can afford logo. Now days, every single organization has their own logo designed, whether they are in product or in service industry. Now logos are everywhere, you can find them on billboards and in roads, internet and television commercials.
Today, companies are following the approach of “simplicity is best”. Complicated designs are less attractive and hard to remember by the audience. Money does not matter but for a company their customer does. Company logo design must be catchy and eye-popping to their customers.
Before developing logo keep in mind that the more colorful logo takes time to develop. As a user, you should focus on the size you are using to make your logo. Logo should not be much bigger that it looks awkward, or too small which is hardly noticeable. It should be right fit because in future your logo will be used in bill boards, letterheads and business cards as well. There are many categories of logo; you can use your logo type according to your business nature.
Iconic logo: This type of logo looks simple but audacious. The image used in this looks transcendent to give visual attraction. Symbols are more prominent than the text. Companies that use the iconic logo usually make alternative logo that looks jazzier. If you are planning to expand your company tries making a simpler logo. Iconic logo should have the following characteristics
- Eye catchy
Word Mark Logo: This type of logo refers to typography, where company communicates about their brand. This type of logo only includes the name of their company written in a creative way. A Lot can be done to the word mark logo, like using different fonts and color. These types of logos are very memorable as a company’s own name in use as logo best example for this is Google.
Brand Mark Logo: Not much popular, but very dynamic if used in a proper way. The Letters are not used in this type of logo, only symbol represents the whole brand. Example: Apple
Combination Mark Logo: This logo is blending of both symbol and text. It looks very elegant and charismatic. Text and symbol can also be separated only after brands becoming well known and recognizable.
Emblem Logo: In this type of logo, companies name is encased in the symbol. They usually represent costly and fancy brands. BMW is the best example for this.
Initials Logo: This logo is used only if your company’s name is very much big or difficult to pronounce. First initial of the company is used to develop this logo so that people can remember the brand.
There are a variety of options available to logo designing i.e. a logo design service. Choose them according to what type of business you are trying to launch. Read our post about Logo as Marketing Tool here.