What makes a good logo design?

A good logo is considered powerful; it includes images or typography that makes it stand out among the rest. In this context, a logo is supposed to be unique, and one must not confuse themselves with the logos of other companies like their competition.

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A good logo is recognizable. It may be associated with a specific business quickly and easily. A good logo is also timeless. It should stand out and maintain that look in 10, 20 or even 50 years, yes we know, it’s easier said than done. A good logo also reinforces your brand. It should convey the right mood, tone and feeling of your business. If you decide to make your logo that represents the type of your business you have, you need a logo that supports your brand. A very good logo conveys the quality, skills and the values that your company on its own creates.

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A Logo is Just Not Enough for Your Brand

Your logo is a part of your brand. But, a brand is beyond just a logo.

When does a logo become your brand identity? First, We need to understand what is a logo and what is a brand?

  • Logo is a meaningful piece of design with the company name written in a beautiful way. There are three elements of the the logo. Icon, font and color. Every element is important. Your logo should be flexible to fit in every marketing material.
  • Brand is the customer’s perception and ideas about your company. Customer makes your product a brand, Because the brand lives in the heart of customer’s.
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Idea’s of your customer about your brand can be controllable by communicating your brand through graphics and eye-popping design. Use your design repeatedly in your marketing material to make your brand first preference of your target audience. That’s all there to create a place in their heart and helping your audience to perceive good image about your brand.

Convert your Products into BRAND!!

  • The strategies makes you a brand: Strategy that communicates your brand. Before branding your product, You need to identify who you are? What are your products or services? What is different and unique about your product. And,To put that all together you need to create a brand strategy, To communicate all this to your audience in simple and easy way. Use your brand story as a base to create all your visual designs, Business portfolio, And marketing material to make marketing strategies.
  • Visual Vocabulary makes you a brand: Visual communication is more than just a logo. If you print your logo with plain text on paper, That would be nice, But if you include some additional graphics, Borders,  Some nice background color and some colorful and stylish font. This gives you an opportunity to create impressive and sensational design for your brand.
  • Marketing material design makes you a brand: Your official website, business card, Pamphlet, Ebook cover, Blogs, And even your social media pages is an important part of your brand. These materials should bolster each other to create a good blend, but not too much.
  • Good customer service makes you a brand: Your brand should convey a message that you really care about your clients, And you are always there to provide complete assistance whenever they need help.
  • Way of communication makes you a brand: If you design a new website for your clients,But your content is outdated that means you are not a good brand. If your annual report puts your competitors in a shock, That’s called a good brand.
  • Your employee’s makes you a brand: Brand is your employee and how well they represent you. Having a good and loyal employees is an achievement, And that makes you a brand.
  • Your logo makes you a brand: A great brand should have a great logo. Your logo should be attractive to catch attention of your clients. The Logo is also considered as part of your brand, But logo alone cannot be a brand.

A brand is how much you care about your clients and your business at every step. So, Brand is much more than a logo, Whether you have an eye-popping logo or not you should have your brand identity.

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Combinations of Color and Layout in Web Designing

After the web designer presents the architecture of a web, or wireframe, the customer to give approval, the next step is to determine the look and tone of the web using color and graphics. This section will demonstrate how to keep this process as simple as possible, both for us and for the customer. I believe in the KISS (keep it simple, stupid) philosophy.

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There are two reasons for using this tactic: First, life is complicated enough as it is; second, a simple plan also helps maintain a more accessible and usable Web for all involved. In this section, you should do the following:

  • Determine the typeface for headings, subheads and body copy, along with other typographic elements.
  • Plan different color combinations for the web design.
  • Create an outline for the customer to decide the color and graphics of the web design.
  • Think of how to test the web design before putting it active.

One of the first steps to end web design is to choose the fonts that you will be using throughout the website. Many studies have shown that a variety of fonts on a website can confuse the reader. Moreover, a web design that uses only one font for all may seem bland.

Although the color and composition are very attractive to the web designer, you must also take into account other design elements. Typography, images and the possibility of incorporating the needs of a client regarding advertising and financing are important elements in the website designing. The demands a web designer to satisfy the desires of a customer, meet the needs of readers who ask websites accessible and usable, and yet create a great design can seem overwhelming at times.

Even more frustrating is the lack of compatibility between different browsers. Although progress has been made towards greater compatibility in the last decade, it is understood that the finished web design may be different in different browsers. In addition, website designers should understand that in some browsers users can change an entire web just by clicking on a button. Website designers can delete images, change the background color and text, and users can ignore anything that includes JavaScript matter how small.

Moreover, progress towards a more compatible environment and an interesting new era of web functionality can prove to be an interesting for web designers challenge today. Website designers have to think that have not yet been thirty years since home computers began to be widely available in the retail market. Think what you can bring the next decade for the website design who is interested in keeping abreast of all changes.

Design your Logo Simple for User Engagement

Have your eyes ever crossed with the logo that looks like a CRAZY MESS? There are so many elements of the logo. If you do not use them correctly, they will get mixed up to gather and will create confusion. As a result, your logo will not be able to pick your audience attention.

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A Logo Design is meant to communicate your business to your viewers on the spot, but you cannot communicate too much too much on the spot. It’s like your target audience will not be able to understand the message or either they will not get the message they way you want to communicate through logo design, over complicated logo covey’s wrong information. To evade your audience from confusion you need logo designing as simple as KISS principle.

Wikipedia says abbreviation for KISS is (keep it simple, stupid) which means that simplicity is the best approach to design your logo, Your basic goal for logo designing is to avoid all unnecessary details in your business logo. Apart from logo designing, simplicity principal is widely followed in animation, photography and software development, also in brand deigning purpose.

How to design a simple logo?      

To design simple and clear logo that communicates your message in the best possible way without confusing your audience you need to follow certain steps.

1- Focus your Brand Identity in Logo Designing

Your logo should communicate your business brand story that consists of following parts:

  • Personality of your business
  • What you are offering to your customer product or services) showing them you have the best solution to their problems
  • What elements make you different from your business competitors
  • How you can help them

When you will start designing your brand story, then you must be having too much to tell related to these four parts, and the details will be multiple, and complicated. Logo design can balance your entire brand story, it is better to put one or two main ideas in your logo that you want your target audience to see.

2- Keep it Visual and Understandable

If you will include too many visuals in your logo that will make your logo very hard to understand and complicate enough that your target viewers will not be able to grip all the information at once, which you have tried to communicate in your logo. A logo design must use less shapes and symbols to make design neat and clear. Limiting different shapes and symbols will also make your logo design flexible.

3- Do not scatter your business name over the icon

If you make this mistake of layering your company’s name over icon, then it will make your company’s name difficult to read by your audience. If you separate these two elements from each other it will make it more visible and easy to read.

These simple tips will help you in designing a simple logo, which will not confuse your target viewers and at the same time, it will communicate your message in the best possible way.