How to create the style guide of your Brand?

One of the documents that any company must have in its possession, it is a style guide that defines the rules of design and brand communication. However, there are very few that they realize the importance of this manual to transmitting an image consistent brand. Style guides or brand bibles contain all information necessary to create all the graphic design materials and written texts, which requires your company. Whether a website, an advertisement, a press release, etc. This small document will make your life much easier.

If these guidelines are so important, why has not everyone?

The most important reason is time. Style guides do not appear magically, take time and effort to create them. But what happens if you hire a new designer? How long will it take you to explain what your corporate colors and fonts? Where and how your logo should appear? What language should be used in press releases?

By creating a style guide for your brand you save all these problems. Here we have the basics you should have this document.

1. The logo

The logo is a very important part of your company. It is the element around which will create the entire brand image. In the style guide can dictate exactly how you want your logo is used, its size and its place in the space. In this example, it defines how Temple will have to use their logo and color variations that could have.

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Temply Logo Design

Equally important it is to define how you want to display your logo, which define what you do not want. The designers are creative by nature and can make new proposals, but if you have any problems with the design, you can always refer to the style guide and clearly show what you want and what not.

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Oxford Logo Design

If your company uses different variations of the logo to identify each of the services you offer, you also have to define the style guide for knowing when to use each.

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FedEx Logo Design

2. Colors

It is important to give the exact hexadecimal code to your designers to use color on the web, as well as CMYK and Pantone color values for items to be printed. Changes between RGB and CMYK can be serious, so be sure to manually check conversions to be accurate, as you will save time and money on printing. Here you can see how Fedex dictates the appropriate color codes to ensure consistency in all areas.

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Colors in Logo Designing

 

3. Typography

The choice of  typeface  suitable is a great way to provide consistency and professionalism to your brand. Choose one or more sources that reflect your brand identity, but determines when and how to use each of them. In this example you can see how the size, font and kerning that should have every source, and its different uses shown.

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Working for Tipografia

4. Iconography

The iconography is a good way to differentiate your brand. Include it in your guide to make sure it is being properly used. You can define different uses, colors and sizes. This is an example of how design can be applied to different documents with minor variations:

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Iconography in Designing and Branding

5. Photography

Photography can also be a reflection of your brand. The styles specific photograph can make your customers recognize your brand even if the picture does not take your name. If your brand sells clothing, furniture, jewelry etc, you need to define the style each catalog must have for photographers with whom you work may have a reference.

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Photography Examples

6. Web

Today is a must have Internet presence. Your website should reflect your brand image as much as any other application or document. Many of the materials you used for printed documents will be translated well to the web, but there are some things that are only going to be strictly online, such as buttons, a 404 page or the menu bar. A 404 page can make more enjoyable fun an uncomfortable situation.

7. Determines the voice of your brand

You must find a way to communicate with your customers to define the style of your company: a voice brand.  In an ideal world, you would have a single person constantly writing about everything your company needs, but most times it will not be possible. you must give the editor guidelines, words and phrases that should always appear in all your texts, as well as a list of words to avoid. Be clear with the kind of language you use and how it should sound. Now that you know the basics, ask yourself what you really need, because each brand will have some documents, images and different applications. There are some style guides that have more than 100 pages and others only have one.

It is also important to realize that brands change. The style guide you’re using right now might not be the same as within a year. Allows flexibility, but always be sure to keep old versions in which to ask questions. Logo Designz Pros offers branding services.

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How to create an app for your business?

Building an application for your mobile is a demanding experience because you do not know where to start, how to begin designing or how to use your creative ideas for developing it successfully. Before pondering over such questions, ask yourself what is the idea behind building an app and how it can help people making their lives easier.

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Creating an App for your Business

Create an outline to plan how will you start and  how will you reach the end of it. This blog post is going to help you, if you are planning to develop an application in future.

  1. For developing a successful android application, it is necessary to answer questions like how this app can resolve a problem or issue which you or a use is facing. Decide what features is necessary to include and how it can improve customer experience.
  2. Identify certain things like your target users, mobile devices to be supported, keeping in mind the performance of hardware and longevity of a battery, coverage and its features.
  3. Designing an app is another factor which is liable for the success of an application in the industry. A developer must consider multi-touch gestures, UI design and platform to design accordingly.
  4. You are also required to include proper analytics that may give you a full picture of how many users can actually visit your website.
  5. Ask for feedback from your potential customers. It is essential to enhance the visibility of an app store. Identifying beta testers can help you ensuring an application’s success before its fully out there
  6. Identifying goals through beta testing helps you understand the target market and their requirements. And test the waters.
  7. As the number of customers using mobile applications gradually increases, the requirement to gather precise metrics from them gets more important too.It is essential to measure metrics before designing an application.
  8. After picking up the metrics it getsessential to advance your app with Specifications and original features.

These are some important steps that should be considered while creating and developing an application. If you using these steps, can help you develop an application which will ensure you success in the long run.